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Scientific
Advertising
By Claude
C Hopkins
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- Curious? Learn how to
write copy that makes it possible to:
- Serve your clients better,
and
- amaze yourself at your
increased earning power. Read
on....
This classic book by Claude C.
Hopkins will give you the keys you need.
Claude C. Hopkins invented test
marketing, coupon sampling, and copy testing. These are
standard practices in today's world of advertising. Here is
his complete book, "Scientific Advertising", which
is the classic primer still read by today's top copywriters --
even though it was was written in 1923.
Use these principles to
write copy for your web site, newsletters, advertisements --
anything you write that is to help get an idea across
effectively.
Chapter
01: How Advertising Laws Are Established
Chapter 02: Just Salesmanship
Chapter 03: Offer Service
Chapter 04: Mail order advertising - What it teaches
Chapter 05: Headlines
Chapter 06: Psychology
Chapter 07: Being Specific
Chapter 08: Tell your full story
Chapter 09: Art in Advertising
Chapter 10: Things too costly
Chapter 11: Information |
Chapter
12: Strategy
Chapter 13: Use of samples
Chapter 14: Getting distribution
Chapter 15: Test campaigns
Chapter 16: Leaning on dealers
Chapter 17: Individuality
Chapter 18: Negative advertising
Chapter 19: Letter writing
Chapter 20: A name that helps
Chapter 21: Good business
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