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Scientific Advertising
By Claude C Hopkins
 
Curious?  Learn how to write copy that makes it possible to: 
Serve your clients better, and 
amaze yourself at your increased earning power.    Read on.... 
 
 This classic book by Claude C. Hopkins will give you the keys you need.


Claude C. Hopkins invented test marketing, coupon sampling, and copy testing. These are standard practices in today's world of advertising. Here is his complete book, "Scientific Advertising", which is the classic primer still read by today's top copywriters -- even though it was was written in 1923.

Use these principles to write copy for your web site, newsletters, advertisements -- anything you write that is to help get an idea across effectively.

Chapter 01: How Advertising Laws Are Established
Chapter 02: Just Salesmanship
Chapter 03: Offer Service 
Chapter 04: Mail order advertising - What it teaches
Chapter 05: Headlines 
Chapter 06: Psychology 
Chapter 07: Being Specific 
Chapter 08: Tell your full story
Chapter 09: Art in Advertising
Chapter 10: Things too costly
Chapter 11: Information
Chapter 12: Strategy
Chapter 13: Use of samples
Chapter 14: Getting distribution
Chapter 15: Test campaigns
Chapter 16: Leaning on dealers
Chapter 17: Individuality
Chapter 18: Negative advertising
Chapter 19: Letter writing
Chapter 20: A name that helps
Chapter 21: Good business

Only $4.99
 

 

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